Yahoo! EVP Ross Levinson sat down for a discussion with Robert Redford this morning in a Cannes session entitled Content as Conversation Catalyst. Levinson kicked off by reiterating Yahoo!’s goal of aligning distribution with authors and providing consumers a personal digital experience on all platforms.
When Levinson asked Redford, “What makes a good story?”, Redford responded, “Sex.” After the hilarity dies down, Redford added, “something you don’t know that hits you in the gut and heart. And informs you.”
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