Roadcasting Another Nail to Radio’s Coffin

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As if radio broadcasters don’t already have enough going against them with the explosion of MP3 players, repetitive playlists, and Podcasting, Roadcasting may help deliver that final nail to the medium’s coffin. Roadcasting is a system that allows you to hook up your MP3 player to a low power antenna that will broadcast whatever’s on your MP3 player to other car’s FM radios within a 30 mile radius. While certainly legal issues surround Roadcasting, it’s a medium that, like many other burgeoning citizen-created media, is certain to see growth. Metafilter has discussion. There’s even a spec spot floating about promoting the idea.

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Steve Hall

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