Ritz Slips Uneasily into Brand Mid-Life, Repositions as ‘The Fun Cracker!’

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On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was “multifaceted” and “integrated,” two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They’re weird and, according to our friends the press people, operate on the premise that “95 percent of Americans want more fun.”

And we totally wish we were making that up.

Picture of Steve Hall

Steve Hall

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