Termed, ‘Mangina’, this clip features a bunch of zombies in a mental hospital with a unique sense of humor and interesting ways to pass the time of day away. Created by Rainey Kelly Campbell Roalfe/Y&R and launched by DMC, this clip aims to lend support to Virgin Mobile’s 3P text messaging campaign in the U.K.
“We are using online viral and buzz marketing as a strategic part of our ‘Idle Thumbs’ marketing campaign in order to broaden awareness of our new 3p text tariff – particularly among the culture-driving, technology-savvy online viral community that DMC can reach,” said James Kidd, brand director for Virgin Mobile.
You can see the film by downloading it below.
PC USERS: Right click on the link below and choose ‘Save Target as…’ to download the file.
MAC USERS: Click and hold down, then choose ‘Download Link to Disk’
