Don’t Touch That Beer
Ringo.com, a networking site like Friendster and Ryze put out an RFP to members of Fark, a community weblog, asking Farkers to create an ad campaign for the company. Ringo offered a $1,000 prize to the winning entry. Well, the entries are in and the winner has been announced. Called “Beer Friends,” this spots shows what true friends are really like, or should be. And how to find new ones when you need them.
The contest was supposed to elicit a less corporate more personal tone. Though the spot is derivative of other wanna-be beer commercials from “real” ad agencies, it is humorous and does very clearly deliver the Ringo benefit. Other entries to the contest can be viewed here.
