Right Guard Roller Girls Deliver Confusing Message

  • 1 min read
right_guard_roller_girls.png

So am I supposed to buy this deodorant because there’s hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What’s the message? If you’re gonna pull the hotties out of the closet for your ad campaign, at least be clear on who’s supposed to get excited about them.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

If someone secretly looks down on you, they’ll usually display these 7 behaviors

If someone secretly looks down on you, they’ll usually display these 7 behaviors

Hack Spirit
9 qualities of a truly good friend that have nothing to do with how often you speak

9 qualities of a truly good friend that have nothing to do with how often you speak

Hack Spirit
Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Global English Editing
Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Global English Editing
The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

Hack Spirit
People who are genuinely content tend to do a version of these 7 things after dinner

People who are genuinely content tend to do a version of these 7 things after dinner

Hack Spirit
Load more