Richard Simmons the New ‘Go to Guy’ For Commercials

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OMFG. Poor Richard Simmons. The dude has been reduced to nothing more than a one line joke for advertisers to toy with as they please. He was run over in a Bridgestone Super Bowl commercial and now he’s accosting women in a grocery store screaming at them for even thinking about enjoying delicious goodies such as key lime pie, Boston cream pie and strawberry shortcake.

He screams “Ladies! Please, please, don’t! You need to exercise! You need to know your worth!” I wanna scream, “Richard! Please! Please! Hasn’t someone told you the seventies are over and no one wears short shorts like that anymore!?!” OK, hot girls wear short shorts but not a fifty (sixty?) year old man! Please, dude, have some dignity. I’m sure you need a paycheck but please spare us your horrific visual and aural onslaught.

We can thank Saatchi and Saatchi and Anonymous Content for this visual onslaught.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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