Not to be outdone by his American counterpart, British entrepreneur Richard Branson will launch his own reality series on FOX. Temporarily called “Branson’s Big Adventure,” the series will follow Branson and six contestant around the world for six weeks as they face various challenges. The loser, rather than being fired, will, appropriately, be left on the tarmac as Branson and the winners fly off to the next destination on one of his Virgin airlines planes. The winning price has not yet been determined.
