Joining the Popeye “I Am What I Am” campaign are…oh…that would be the Reebok “I Am What I Am” campaign…sorry…we just can’t get those childhood images of the spinach man out of our head…are Christina Ricci and John Leguizamo. The campaign, which launched last month, also features 50 Cent in that controversial gunshot countdown commercial. No doubt, Ricci and Leguizamo will lighten the campaign up a bit.
