…Apparently so.
It’s not often that a company like Reynolds, so embedded in the everyday it’s as invisible as it is necessary, flexes any sort of marketing muscle. But we dig this attempt to change that. Saatchi and Saatchi, NYC are the tinfoil masters behind this idea of appropriating steel gates all over the city and turning them into gigantic sheets of aluminum.
We’re especially taken by the campaign because when everyday things are blown up to unnatural sizes we feel like we’re in Giant Town. You know, like that one level in Super Mario 3.
