AdJab points to a consumer-generated media treasure trove called Revver. It’s a site where anyone can submit self-created videos on any topic. Revver will host the video, insert a short ad at the end and share the proceeds, 50/50, with the video creator. The ad, called a RevTag, is embedded in the video so that viewership can be tracked whether the video is viewed on Revver or viewed as it wends its way from friend to friend via email attachment.
Apparently the site’s quite popular as it’s moving slower than a turtle pulling an 18 wheeler. We hope that’s temporary. There’s a lot of promise here as people begin to realize that all content doesn’t have to come from big media companies and all ad revenue doesn’t have to go to large corporate conglomerates.
