Retro Milkman Days Fodder For Men’s Magazine Milkmaid Campaign

chemag_milk.jpg

Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? Oh wait, everywhere, but just go with us on this one. You know you’d never see a milk maid like this from Hood or Garelick or any other milk make in America. Maybe that’s because this ad isn’t for milk but for the Belgian men’s magazine Che.

Not that anyone actually gets their milk delivered to their house anymore but thank God we can at least fantasize about it vicariously through an ad campaign. Thanks, Che. Oops, thanks Duval Guillaume. They created the ad.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Why some people are still razor-sharp at 85 while others start slipping decades earlier — it’s rarely about genes

Why some people are still razor-sharp at 85 while others start slipping decades earlier — it’s rarely about genes

Hack Spirit

9 signs you were raised by parents who actually listened to you

9 signs you were raised by parents who actually listened to you

Hack Spirit

People who are a joy to be around often share these 10 small habits

People who are a joy to be around often share these 10 small habits

Hack Spirit

8 behaviors of people who have completely stopped caring what strangers think of them

8 behaviors of people who have completely stopped caring what strangers think of them

Hack Spirit

Parents who remain a safe place for their adult children tend to behave in these 7 ways

Parents who remain a safe place for their adult children tend to behave in these 7 ways

Hack Spirit

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

Global English Editing