In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called “Chili-Cheesification.” The promotion includes a series of “copy free” television commercials and a special Chili-Cheesification website, featuring “Krystal Lovers” who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these “Krystal Lovers” showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.
