There once was a time restaurants where just a place you went to eat food. The came the chain and all the thematics that came along with it. Now, you can’t operate a restaurant without investing heavily in a theme that will set you apart from every other restaurant in your are.
To help set Wisconson’s Bridge Street Station apart from the competition, DDB helped tap into the owner’s love for burgers and trains and gave the restaurant a railroad theme. Complete with the headline, “Chew, Chew,” the campaign consists of ads, posters, branded take out boxes, signage, sound cards that delivered a steam engine’s trademark “chew chew” sound, direct and table tents.
It’s nicely done. Check out all the creative here.
