Responsible Drinking Advocate Pete Coors Arrested For Drunk Driving

Steve Hall

Jul. 14, 2006
1 min read

Now this is preciously priceless. Coors Brewing Chairman Pete Coors, tha man who always urges responsible drinking in Coors ad campiagns, was arrested yesterday for drunk driving. He was stopped for rolling through a stop sign and his blood alcohol level was found to be above the legal limit for the state. For his part, Coors was conciliatory saying in a statement, “I made a mistake by driving myself home after a friend’s wedding celebration. I should have planned ahead for a ride. For years I’ve advocated the responsible use of our company’s products. That’s still my message, and our company’s message, and it’s the right message. I am sorry that I didn’t follow it myself.” Oops.

Steve Hall

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Responsible Drinking Advocate Pete Coors Arrested For Drunk Driving

Steve Hall

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I spent forty years unable to nap during the day because rest felt like laziness, but I fall asleep on every flight because being strapped into a metal tube at cruising altitude is the only context where doing nothing feels structurally justified

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Global English Editing

The generation that performed stability even when they were barely holding on — boomers who kept immaculate homes, perfect lawns, and polished images while quietly falling apart — is finally putting down the mask, and this is what it looks like

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Psychology says adults with no close friends aren’t broken or antisocial — many of them simply learned early that the moment you show someone who you really are, that’s when they leave

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