The Social Commerce Summit is out with a white paper, Social Commerce Trends Report. In the report, part of our white paper series, industry luminaries Clay Shirky, Jeremiah Owyang, and Facebook’s Dan Rose discuss what works and what’s next in social. The information is pulled from the 2011 Social Commerce Summit held last year. Successes and failures from brands like P&G, Best Buy, L.L.Bean, and Rubbermaid were shared and predictions as to what the next round of “innovation in customer-centric business” were presented.
Core themes at the conference and in the white paper focus on how businesses are profiting from the evolution of social. You can grab the white paper here.
