Publicis Brussels on behalf of Renault came up with an interesting method to create excitement for the new Clio: RS. Yes, many a marketer have done the innocent-passenger-with-stunt-car-driver but when the scenario involves your potential date taking you on a high speed test track drive, you’ve got to admit it’s better than most first dates.
And, after all, isn’t a test drive with a new vehicle just another version of a speed date? Nice tie-in if you ask us. Though we’re not quite sure if our test driver, Caroline, actually scored any dates after scaring the shit of the men who took a ride with her.
