Remington Promotes Trim and Shape Bikini Trimmer in New Ad Campaign

  • 1 min read

In her MediaPost Out to Launch column this week, Amy Corr reviews several new ad campaigns including an intriguing one from Remington. This campaign promotes Remington’s Trim & Shape Bikini Trimmer with scratch cards handed out to commuters in New York and with ads in Cosmopolitan, Marie Claire, Jane and Fitness. The cards and ads direct consumers to a microsite offering trimming tips and a chance to win a free trimmer.

Other campaigns this week include the NFL Network which features NFL Total Access host Rich Eisen hanging with players, referees and cheerleaders; a new campaign from Expedia.com; Verizon’s James Earl Jones appears in a TV campaign with oversized props to convey the sizeable features on Verizon’s website; Wrangler promotes its Professional Bull Rider jeans and shirts; a trade champion from the Newspaper National Network asks advertisers to shift money from TV or magazines to newspaper; and DVC eXperiential Marketing has created a 18-city, 24-mall sampling tour for Campell’s Select.

UPDATE: Bitter Bitch of The Bitch Girls digs deep into the promotion and gives her evalutation.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit
7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more