Remington Promotes Trim and Shape Bikini Trimmer in New Ad Campaign

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In her MediaPost Out to Launch column this week, Amy Corr reviews several new ad campaigns including an intriguing one from Remington. This campaign promotes Remington’s Trim & Shape Bikini Trimmer with scratch cards handed out to commuters in New York and with ads in Cosmopolitan, Marie Claire, Jane and Fitness. The cards and ads direct consumers to a microsite offering trimming tips and a chance to win a free trimmer.

Other campaigns this week include the NFL Network which features NFL Total Access host Rich Eisen hanging with players, referees and cheerleaders; a new campaign from Expedia.com; Verizon’s James Earl Jones appears in a TV campaign with oversized props to convey the sizeable features on Verizon’s website; Wrangler promotes its Professional Bull Rider jeans and shirts; a trade champion from the Newspaper National Network asks advertisers to shift money from TV or magazines to newspaper; and DVC eXperiential Marketing has created a 18-city, 24-mall sampling tour for Campell’s Select.

UPDATE: Bitter Bitch of The Bitch Girls digs deep into the promotion and gives her evalutation.

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Steve Hall

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