Regal Cinemas’ ‘The 2wenty’ Ad Pod Gets Panned

We’ve railed against pre-movie ads and we’re sure to do it again today, we’ll let someone else do it. Writing on MSNBC, Andy Dehnart explains Regal Cinemas’ new “The 2wenty,” a commercial pod that rolls prior to the movie start time. While well produced and entertaining, Dehnart explains how they ruin the movie going experience as we have come to know it.

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Steve Hall

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