Reebok Explores Landscape of Jogversation

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reebok_speed_of_chat.bmp

mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.

While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.

A far cry from the hip-hop effort of last year.

Picture of Steve Hall

Steve Hall

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