Recycle Right: Start with All Those Hoarded Dreams

  • 1 min read
sammy-lee-olympics.jpg

In this charming new spot for its “Save Today, Save Tomorrow” campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using “recycled” footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, “This commercial was made from recycled dreams.” Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF’s “It’s not easy being green” campaign — another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

Picture of Steve Hall

Steve Hall

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