Recession Forces Agency to Hire Kid to Write Copy

MonteCarlo_PR_sm.jpg

OK…so it’s like David & Goliath tapped a super hot photographer (Nadav Kander) and then…gave the copywriting to, I don’t know, a 12-year-old who just got her first cell phone? Hey, it’s all we can think after seeing this new campaign for Las Vegas’ Monte Carlo which is supposed to be “unpretentiously luxurious.”

Hmm. Guess that explains the awkward mashup of IM-style clutzoid speech with high fashion photography. That or someone forgot to proof the ads after a spelling-challenged copywriter had his way with them.

See the other three ads here, here and here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

Hack Spirit

7 quiet signs someone has made real peace with getting older

7 quiet signs someone has made real peace with getting older

Hack Spirit

8 things emotionally mature people do when an old friend disappoints them

8 things emotionally mature people do when an old friend disappoints them

Hack Spirit

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Global English Editing