It’s hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players’ focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)
Alternatively, the bugs may just be flocking because the team never bathes, in which case it’s easy to imagine the Indians are so “focused” because the bugs are part of who they are. Remember Pig-Pen?
Anyway, this spot is part of the Indians’ “Are you in the Tribe?” campaign. The idea is to instill a sense of territorial pride in Clevelanders — kind of an offshoot of MLB’s Baseball Country effort.
