Really? Really? A Bra That Tweets

tweeting_bra.png

Yup. OgilveyOne Athens, the agency behind the amazing Lacta Chocolate work, has created a bra that will send a tweet each time it is unclasped.

Why? Well to encourage women to perform self-exams from breast cancer detection. Sponsored by Nestle, The Tweeting Bra uses a mechanism that is connected to a smartphone via bluetooth and automatically posts a tweet every time it is unhooked. The campaign features Greece’s popular and well known television personality/celebrity Maria Mpacodimou. For 15 days, Maria will wear the bra and each time she unhooks it, it will post a tweet to her hundred of thousands of fans/followers about breast self-exams.

Hmm. Seems parents of teens might want a device like this for their daughters to who may be taking their bras off for reasons other than to simply undress.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 subtle behaviors of an inauthentic woman, according to psychology

7 subtle behaviors of an inauthentic woman, according to psychology

Parent From Heart

9 unexpected joys of getting older that no one talks about

9 unexpected joys of getting older that no one talks about

Global English Editing

7 things about life only overthinkers will understand, according to psychology

7 things about life only overthinkers will understand, according to psychology

Hack Spirit

8 strong signs that your partner is a very controlling person

8 strong signs that your partner is a very controlling person

Global English Editing

8 cringey spending habits that scream “new money”

8 cringey spending habits that scream “new money”

Global English Editing

8 things that successful people always do in their free time

8 things that successful people always do in their free time

Global English Editing