The success of ‘American Idol’ has put Fox in a comfortable ratings positions and is allowing it to charge $950,000 for a :30 in the season finale. And media buyers are willingly paying that price as well as $550,000 for the finale of ‘Joe Millionaire’.
I say pay it while the audience is there. I also say the audience will be there about as long as the ‘Who Wants to be a Millionaire’ audience was.
