REAL Magazine Hits Wal-Mart Newsstands

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Revue Media, Inc. has launched REAL Magazine, a women’s guide to “living with passion, grace and style.” REAL Magazine is a newsstand publication initially distributed in Wal-Mart stores, as well as 23,000 other retailer channels nationwide. Time Inc. recently used the same distribution model for its All You Magazine. The first issues was June, 2004, and had a rate base of 210,000. REAL Magazine, written for the value-conscious women, covers a range of topics from finance to home repair to parenting, while providing real-life, practical solutions and encouragement in a high-end glossy editorial & design environment.

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Steve Hall

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