Just after writing an article about a recent piece of work for Slim Jim done by Crispin Porter + Bogsky, we received this email from an Adrants reader who wonders why Crispin has so much trouble giving credit where credit is due:
“I just think it’s interesting that CP+B has so much trouble giving credit to those with whom they collaborate on their campaigns. I was just reading some coverage of the iMedia Connection Brand Summit and found the following sentence a little disturbing, ‘CPB also created a GTI Configurator that let online visitors customize their GTIs with all the available features, after which they could take a virtual joyride with the beautiful German Engineer, Helga.’ I’m pretty sure IQ Interactive actually created the Configurator.”
The reader continues: “Also, when visiting the GTI Creative Showcase – https://www.imediaconnection.com/content/10960.ASP – the only agency listed is CP+B. I read your comment last week about Barbarian Group facing the same thing with Subservient Chicken. We all know CP+B is the hot shop to be right now, so why do they have so much trouble sharing a little bit of the credit? What gives?!”
Indeed, Crispin. What gives? Of course CP + B is not alone here. All agencies do this. The only way we find out who really worked on stuff is when we get the press releases from the production companies.
