The Involvement Alliance has put together an index to reflect reader involvement with magazines. Three measurements are used to determine the index: average reading time, percent 4 out of 4 readership, and percent citing magazine as favorite. The data is pulled from MRI. The indexes are then mapped against a particular demo.
This particular index report looks at how magazines index against women 25-49 and women 25-54 with kids. [via MediaPost]
