A new United Way of Greater Milwaukee teen pregnancy prevention campaign from Serve Marketing recently launched which likens sexual predators to the rats and snakes they are. Print ads/posters feature teen girls, one with rats all over her, the other wrapped up in a snake.
The ads point to BabyCanWait, a site where families and young girls can learn more about positive, healthy relationships. Ad copy reads, “When an older man has sex with an underage girl, it’s more than creepy. It’s statutory rape. Learn how to encourage healthy relationships.”
