Ramp Magazine, the magazine that “recognizes that a mans world expands beyond beer and beautiful women”, is getting a face lift and an editorial refocusing according to publisher, Richard Amann.
“[The laddie mags] do what they do really well – why try to emulate that?” he asks rhetorically. “But there’s a void once that reader ages a little bit, and that’s where we want to be. We want to be the first into that unoccupied space.”
So, does that mean that there will be no bikinis and cleavage? I didn’t think so. [Via MediaPost]
