This was a hard-fought, in-the-trenches, hand-to-hand guerilla combat 6%. The year did not start that strong, he observed. It gained momentum throughout the year and you people made it grow. Bringing it up to 6% makes for a very powerful year. When you get forward momentum and you keep pushing and make something happen, you should be very proud.
So said Gary Fries, President and CEO of the Radio Advertising Bureau at the RAB2003 Conference.
The year was up sharply in Q4 with an increase of 11% over the three month period with each month posting strong gains: October 13%, November 10%and December 9%.
Fourth quarter was where it happened, he added. “The most important part of that is that were going into 03 with a strong, strong foundation.
Radio made up 8.2% of the $260 billion advertising pie in 2002.
