Good God! The horror! What’s got out panties in a bunch? Radio Shack, that’s who. You know, that electronics brand that’s been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite the massive uprising of big box electronics retailers.
We’re shocked! Shocked I tell you! That the neighborhood electronics retailer would stoop to sexually laced hashtags and a bevy of bodacious babes to hock its Dr. Dre Beats Pill speakers.
Hmm. Having said that, the approach actually makes sense since the Pill basically looks like a gigantic dildo.
In the ad, bikini-clad ladies — and Robin Thicke — dance to the musician’s Blurred Lines all while suggestive hashtags such as #UWANTIT flash across the screen.
AdFreak’s David Gianatasio aptly describes the brand’s approach writing, “RadioShack comes off like an unhip, balding, middle-aged dude desperately trying to prove he’s down with the kids — and failing badly”
