Consumer-sutra isn’t new but it rarely fails to draw a reaction out of its target market. Knowing this, the wetsuit makers at Radiator push their wetgear with a racy little ad set called “All the Rubber You’ll Need,” created by The Furnace out of Sydney.
Like other rubbers you might be more familiar with, Radiator’s wetsuits are thinner than most, granting greater flexibility and more performance potential. To push the metaphor as hard as possible, ads consist of not-so-subtle imagery of couples surfing in various kama sutra positions.
Rubber. Kama sutra. Oh right, we get it. Ho hum.
