RackSpace Plays With ‘Net-Savvy Vernacular

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rackspace_wrkg.jpg

You know that feeling you get when you watch somebody do something stupid in complete confidence? You know, that vicarious embarrassment where you wish you weren’t even around to see it?

RackSpace gives us that same feeling, impressively from a distance, with its latest campaign, which carries the ironic tagline “At RackSpace, we speak your language.”

Attempts to show audiences you’re down with them by interpreting their brand of l33t-sp33k rarely do well, and rarely succeed in making you look like a native speaker. Oops and NBTTTP variations here. – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

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