Mobile device content enabler Intercasting Corporation has introduced Rabble, a mobile blogging application for Qualcomm’s BREW handsets. Rabble will enable users to create and distribute content via mobile devices. It’s all part of a newly created category called Location-aware Media Networking Operators.
The application bolsters web-based blogging by adding location awareness, proximity and camera phone integration to create a mobile-specific tool to help create user-generated content and community. With Rabble, mobile content is tagged with location information and other descriptive data that helps users find each other based on the media they create and where they create it. Users can create their own channels, where they collect and store content to inform, entertain, interact and connect with the surrounding environment.
Harnessed properly, marketers could piggyback on this tag based method of identifying relevant content and delivered finite, personalized messaging. Everyday, we get closer to Minority Report.
