While not entirely new, Unilever’s axe2grind site takes a kooky approach to promoting its Axe Deodorant. With videos, images and sound files, the site shares the effect Axe Deodorant has on those who come into contact with it. From a psycho high school stalker to a clothes sniffing clothes cleaning clerk to a Blair Witch Project-like confession, Axe has fun and lets visitors submit their own odd Axe-like experiences. Nod.
