Quirky Site Promotes Axe Deoderant

Steve Hall

Mar. 25, 2005
1 min read

While not entirely new, Unilever’s axe2grind site takes a kooky approach to promoting its Axe Deodorant. With videos, images and sound files, the site shares the effect Axe Deodorant has on those who come into contact with it. From a psycho high school stalker to a clothes sniffing clothes cleaning clerk to a Blair Witch Project-like confession, Axe has fun and lets visitors submit their own odd Axe-like experiences. Nod.

Steve Hall

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Quirky Site Promotes Axe Deoderant

Steve Hall

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Psychology says people who are deeply unhappy with their life rarely complain about it — instead, they display these 9 quiet patterns that most people mistake for contentment

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I worked 45 years, raised three kids, and built what everyone calls ‘a good life’ — but at 65 I find myself sitting in my car in parking lots before going home because those fifteen minutes of nothing are the only time I feel like I can breathe

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7 phrases adult children use with aging parents that sound respectful but actually mean “I’ve already decided what’s happening and this conversation is a courtesy” — and the parent hears every one of them perfectly

Global English Editing

I’m 65 and my grandson hugged me goodbye last week and said ‘I love you, Grandpa’ — and I stood there frozen because in sixty years nobody in my family ever said those words out loud, and I didn’t know what my face was supposed to do

Global English Editing

Psychologists explain that people who go quiet during conflict aren’t shutting down. They learned in childhood that their words made things worse, so silence became the safest form of participation they knew.

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