EA Sports is prepping fans for the launch of Madden NFL on August 11. The campaign features six scenarios with NFL pros surprising fans with game delivery, and play. The campaign, which broke yesterday, was created by San Francisco advertising agency Heat.
The :30 and :60 both begin and end with Super Bowl winning quarterback Drew Brees in Times Square, where among crowds and cheerleaders, he challenges passers-by to “a quick game of Madden,” played on a giant, 40′ x 40′ Spectacolor screen, then tosses free games to the fans. A total of 2000 games were given out while filming the campaign.
