Pic: Hoag Levins, Ad Age
Perhaps too cheap to do it the right way on the back of dollar bills as USA Networks did in January, San Diego based Boodle, an online coupon service, is pasting stickers on the backs of $4,000 worth of quarters to be distributed in Minneapolis. According to Boodle parent company Consumer Networks CEO Leslie Howe the quarters will be dropped in areas where “employed people” go. Though, in a strange, sort of anti-nice guy statement, Howe says she hopes homeless people are not the ones that pick up the quarters. Unsuprisingly, the campaign is from those witty, uber-pop marketers Crispin Porter + Bogusky, creators of the Subservient Chicken, Mini Cooper Robot Car, Ugoff, and Dr. Angus.
