In the U.K., Quaker has booted Olympic runner Paula Radcliffe from an upcoming ad campaign for its Oatso Simple following her poor Olympic performance and claiming she no longer lives up to the company’s tagline, “It helps you go the distance.” Radcliffe had said the product was a favorite pre-race staple and her agent, Sian Masterson, tries to deflect the issue by saying the deal broke not because of her Olympic record but because Quaker could not get script approval from the Broadcast Advertising Clearance Center.
