PVRs Will Change the Approach to Media Buying

  • 1 min read

From MediaPost:

“A leading TV research analyst says it’s time for ad agencies to embrace the concept of PVRs and proactive TV as a revolutionary force in the media business.”

I have written several posts on the topic of PVR’s and the “time shifting” of media. It amazes me how so many people are still trying to stand by the old traditions of media. They are dying if not dead. We need to move on. Change is coming and rather then complain about it, let’s embrace it.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Behavioral scientists found that people without children develop a relationship to mortality that is psychologically distinct. Without biological continuation, they must construct meaning through contribution, connection, and presence rather than lineage, and that construction is both harder and, when successful, more intentional than most people realize.

Behavioral scientists found that people without children develop a relationship to mortality that is psychologically distinct. Without biological continuation, they must construct meaning through contribution, connection, and presence rather than lineage, and that construction is both harder and, when successful, more intentional than most people realize.

Global English Editing
I’m 65 and my son moved back at 32 and I want to be honest that it was simultaneously one of the most loving things I’ve done and one of the hardest, not because of anything he did but because I’d spent three years learning who I was in an empty house and found that I wasn’t entirely ready to stop being her, and holding both of those things at once was more complicated than any parenting book prepared me for

I’m 65 and my son moved back at 32 and I want to be honest that it was simultaneously one of the most loving things I’ve done and one of the hardest, not because of anything he did but because I’d spent three years learning who I was in an empty house and found that I wasn’t entirely ready to stop being her, and holding both of those things at once was more complicated than any parenting book prepared me for

Global English Editing
I chose law school because my parents cleaned houses and I wanted them to be proud. Now I’m 38 making $300K a year and I hate every single morning, but I can’t tell anyone because complaining about a successful life you hate sounds like privilege, not pain

I chose law school because my parents cleaned houses and I wanted them to be proud. Now I’m 38 making $300K a year and I hate every single morning, but I can’t tell anyone because complaining about a successful life you hate sounds like privilege, not pain

Global English Editing
Behavioral scientists found that the improvement strategy with the highest long-term success rate isn’t goal-setting or habit-stacking or accountability — it’s environmental design, the practice of making the default option the one you want to choose, which removes willpower from the equation entirely

Behavioral scientists found that the improvement strategy with the highest long-term success rate isn’t goal-setting or habit-stacking or accountability — it’s environmental design, the practice of making the default option the one you want to choose, which removes willpower from the equation entirely

Global English Editing
Psychology says the reason generational arguments feel so personal is that they aren’t really about economics or housing or work ethic. They’re about whether your suffering counted, and no one stays calm when someone implies the answer is no.

Psychology says the reason generational arguments feel so personal is that they aren’t really about economics or housing or work ethic. They’re about whether your suffering counted, and no one stays calm when someone implies the answer is no.

Global English Editing
Children who grew up in homes where chaos was normal often become adults who are capable of handling anything in a crisis but genuinely can’t maintain basic routines when life is calm because their entire system was calibrated for emergency response

Children who grew up in homes where chaos was normal often become adults who are capable of handling anything in a crisis but genuinely can’t maintain basic routines when life is calm because their entire system was calibrated for emergency response

Global English Editing
Load more