Not nearly as elegant as androgynous model Andrej Pejic selling push-up bras for Dutch retailer Hema and — let’s be honest — not really trying to, Japanese lingerie brand Wacoal employs a bit of a curve ball in this commercial for its own line of push-up bras.
Buzzfeeds’ Copyranter feels the ad is a bit too long and drawn out. We think it works. It keeps you wondering…or not wondering until, well, you do begin to wonder what’s happening. And that intrigue is what makes it, and any good ad, interesting.
Almost 3 million YouTube viewers seem to agree.
