Purina Adds Dogs to Rube Goldberg Ad Meme

Steve Hall

Jul. 15, 2013
1 min read

Taking a page out of the Honda Cog playbook — which took a page out of the Rube Goldberg playbook — Purina, with help from Deep Focus, released new work that has dogs partaking in an intricately staged feeding session.

It’s one thing to get multiple machines to perform in perfect Rube Goldberg harmony. It’s quite another when you add the unpredictability of animals. But Deep Focus achieved admirable — if not delightfully cute — success with this impressive work for Purina.

Who knows if that last tennis ball had help reaching the dominos and who cares? It’s a wonderful piece of work and who doesn’t love a good dog trick video? Clearly a few do as the video, released July 2, has been viewed 1,722,534 times on YouTube.

Steve Hall

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Purina Adds Dogs to Rube Goldberg Ad Meme

Steve Hall

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Global English Editing

I’m 65 and my grandson hugged me goodbye last week and said ‘I love you, Grandpa’ — and I stood there frozen because in sixty years nobody in my family ever said those words out loud, and I didn’t know what my face was supposed to do

Global English Editing

Psychologists explain that people who go quiet during conflict aren’t shutting down. They learned in childhood that their words made things worse, so silence became the safest form of participation they knew.

Global English Editing

I’m 65 and I’ve spent my entire adult life wondering why I can’t just accept a compliment without immediately deflecting it — until a therapist told me that children who grew up without affection don’t learn to believe they deserve kindness

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