In a hilarious promotion to the Cannes Lions Festival — if that actually needs any promotion — McCann London is out with a collection of faux stock photography shots featuring the likes of Barbarian Group’s Benjamin Palmer, If We Ran the World’s Cindy Gallop, Droga5 CCO Ted Royer and others.
The campaign aims to highlight the fact that attending the world’s leading festival of creativity and being surrounded by the greatest creative work and people on the planet is a hugely valuable experience. It inspires delegates to return to work with renewed enthusiasm as if to push a reset button.
Of the campaign, Cannes Lions Director of Brand Strategy Senta Slingerland said, “Our campaign celebrates the one thing that everyone who goes to Cannes experiences: the feeling of falling in love again with what you do for a living.”
Each execution features a stock image-style watermark with the legend: “Cannes Lions Festival. You’ll come back as pumped as a stock photo model.” The ads feature search terms like “Success,” “Winning,” “Inspired,” “Energized,” “Cannes,” “Festival,” and “Pumped.”
Are you pumped yet?
