There’s this competition called Volvo Ocean Race, in which heavily sponsored boat junkies take their latent talents to the high seas.*
To promote both its participation and its nautical domination, Puma left Il Mostro signage and giant footprints in the sand on the beaches around Rio, which is where the competition goes down this year.
Il Mostro’s the name of its boat. (Guess it’s somewhat more resonant than O Gato Gigante.) Two lucky civilians will be chosen to join Il Mostro’s boat crew for one day. Visit the Puma Enigma site for more details.
The site doesn’t presently work the way it’s supposed to — where you click on a flag and go directly to a brand destination. As things stand, no amount of clicking gets you much of anywhere — except for the innocuous Puma.com logo at the bottom right-hand side, which sends you to the Puma Ocean Racing blog.
Beachside stunt by Espalhe Marketing de Guerrilha for Puma Sports Brazil.
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* Like you care about this anyway. Go drink some more, SXSWers.
