See the beach girl at left? Her environment — all the way down to her clothes — are tricks of the light. This is her, pre-projection.
Shots of underpants-clad people in bare rooms appear in these displays for Puma’s ongoing Lift campaign (“Light injected footwear”). Somebody turns an out-of-sight overhead on — and voila, the more colourful elements of life is projected onto them. Cool idea by Droga5; other campaign credits here.
See street and surf guys. Also see the commercial, where a courting couple projects its desires onto the atmosphere. The song’s appropriate in the context of these pieces.
