Started by a young Australian girl, Chloe Duffell, who was born in Australia but grew up in America, PULP Juice Bars, a health drink operation now owned by Signature Brand Limited has teamed with Virgin, who has taken a 20 percent stake in SBL’s Pulp Health, to conquer the international health drink market. Virgin and SBL then created a new company, of which Virgin owns 80 percent, and are expanding the juice bar franchise across the Middle East, New Zealand, Australia, the UK, South Africa and America. Springwise calls it the next coming of Starbucks. Wouldn’t we all rather grab a cup of something healthy in the morning rather than a calorically high Frappaccino? Of course not, but some people will.
