An un-named Norwegian clothing brand apparently hired a man to parachute off the Eiffel Tower for a publicity stunt. Unfortunately, the man’s parachute somehow got caught and he plunged to his death. We’re quite confident in saying this wasn’t quite the publicity for which the marketer was hoping. AP news reports “the man, 31, entered the tower with a hidden parachute and a helmet that had a small video camera attached to it, an official at Paris’ police headquarters said on condition of anonymity.”
