Displaying all the pomousity of a Hollywood agent, a publicist for Baz Luhrmann says the $12 million spot Luhrmann directed for Chanel featuring Nicole Kidman is not an ad but a film. Excuse us, but anything that sells a product most assuredly falls into the ad/spot/commercial category. The publicists continues with this nonsense calling the ad “a creative first. The film to revolutionize advertising.” Oh, it’s surely an extravaganza but trying to pass it off as something other than an ad just insults consumers.
