Today, Publicis Groupe announced the formation and launch of Denuo, a “strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment.” Denuo will be a separate company and “but is not based on any pre-existing industry model.” The company will focus on strategic consulting; ventures and partnerships and the usual execution of work. The group will be headed by long time Publicis Media Groupe guru Rishad Tobaccowala, Publicis Groupe Media Chairman Jack Klues and 15 others culled mostly from withing other Publicis Groupe companies including Beyond Interactive’s Nick Pahade, Play’s Tim Harris and PJ MacGregor, Digits Founder Courtney Jane Acuff, and Reverb’s Dan Buczaczwer among others.
If this were coming from anyone other than Starcom/MediaVest/Leo Burnett/Publicis, we’d pass it off as industry puffery. But, time after time, this group has proved to innovate on a large scale and perhaps this is the first stab at exactly what the future ad agency will look like.
