Vancouver agency FCV, in partnership with Vanvouver Coastal Health and Providence Health Care, is out with Change Hivstory (that’s spelled correctly), an AIDS awareness campaign that aims to alleviate myths, encourage testing and influence people to pass the message along.
Of the campaign, FCV President and CEO John Starke said, “Fear-based tactics found in most HIV communications just perpetuate the stigma that prevents people from getting tested,. So to resonate with those who still feel HIV is someone else’s disease, we set out to inspire and empower them to become a part of the solution, by participating in a movement that will change history.”
A three minute video focuses on similar past successful efforts to change people’s thinking and demonstrate how a collective effort can eradicate the world of tragedy and desease.
